Dalton student honored for college public relations work

Published 12:03 am Friday, October 26, 2018

The University of Alabama’s Capstone Agency has been awarded Best Campaign, Best Tactic and Best Student-Run Firm in the 2018 Public Relations Student Society of America Student-Run Firm Awards. Among the students involved in the Capstone Agency is Vanessa Suarez of Dalton.

Given annually at the PRSSA national conference, these awards celebrate outstanding campaigns and tactics used by PRSSA’s nationally affiliated, student-run firms across the country. Capstone Agency won Best Tactic and Best Campaign in 2017 and was named Best Student-Run Firm in 2016. The Best Student-Run Firm award cannot be won by the same agency two years in a row.

Capstone Agency’s submission for Best Campaign featured work completed for Alabama Power, titled “What Powers UA.” The winning submission for Best Tactic came from the firm’s Valentine’s Day promotion for Alabama’s club hockey team.

Also recognized at the PRSSA National Conference, UA’s PRSSA chapter received the Star Chapter award and won the Best PRSA/PRSSA Relationship Award.