Business Advisory Council members bring experience, opportunities to college students

Published 12:01 am Saturday, January 25, 2020

Bob Caperton, left, a member of Dalton State College's Business Advisory Council, works with Cerbando Trejo, who graduated in December from Dalton State College, at the Dalton Innovation Accelerator during the last semester. 

Students at Dalton State College are being further introduced to the local business world through a program that connects them with professionals who are bringing new opportunities to learn and gain real-world experience to campus.

This Business Advisory Council is a group of 15 members who each represent different fields, locales and viewpoints in the region and include members from the Greater Dalton Area, Chattanooga and Calhoun. They act as a board of advisers, and collaborate with the Wright School of Business to promote their engagement, innovation and impact. Faculty members also benefit from the school’s relationship with the council.

“We have members on this council from every walk of life,” said Marilyn Helms, dean of the Wright School of Business. “Through them, students will be able to learn in exciting new ways and really get immersed in the business world and at a much earlier point in their academic careers.”

Members of council are Ralph Boe, Lesa Downey, Jeff Mason, Mark Barnett, Phil Erli, Robert Matthews, Wesley Barrell, Jeff Fleming, Dan Nuckolls, Bob Caperton, Bryan C. Macon, George W. Spence, Jules Crawford, Manuel Martinez and Larry Winter. Several council members are alumni, and their perspectives are critical to the growth and positioning of the school, Helms said.

Helms said a part of being engaged means staying closely connected to the larger community. The council gives school faculty and staff an excellent way to gather opinions from professionals outside the campus.

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Council members assist in networking events, judge entrepreneurial pitch contests, add expertise to strategic planning and other brainstorming sessions, participate in mock interviews, speak to clubs and classes and even teach part time or serve in an executive-in-residence role. The council also met with the Association to Advance Collegiate Schools of Business reaccreditation team on their recent visit to the college.

One of the main goals of the council is to spur innovation and growth across campus and beyond. Its members are bringing knowledge from many different fields and backgrounds to business faculty for planning purposes and for student interaction. By engaging students in projects and serving as career mentors, the members motivate students to strive for new experiences and opportunities, including internships, entrepreneurial ventures, study abroad experiences and participation in community outreach programs, Helms said.

Caperton, for example, is a council member who is also teaching the Business Accelerator Practicum course at the school’s classroom at the Dalton Innovation Accelerator in downtown Dalton. The class provides the real-life experiences and challenges of starting a business while introducing students to local business leaders.

“I have told several people over the last couple of months that my relationship with DSC is the most exciting thing I have going on right now,” Caperton said. “I still believe that.”

The council and its members are helping to connect students to the community, assisting faculty with research and quickly becoming role models for aspiring business students. Many council members have assisted in the junior-level Professional Development Class in the school and have edited résumés and cover letters and offered their expertise as guest speakers in class.

“I’ve enjoyed working with the students,” said Spence, who is retired from Metromont Concrete. “I believe the résumé and cover letter is such an important document for students to perfect as they enter their careers.”

As they continue to have their biannual meetings at the college, these council members will become more involved in projects to improve campus and bring new opportunities to students.

“I am a firm believer in paying it forward,” said Downey, vice president of North Georgia National Bank. “I think each generation should help the next generation to be ready to face the challenges of the real world.”